Have you ever gone to buy a calendar for the current year, only to find that it’s completely out of stock everywhere? It seems illogical, but here’s a little background information on how and why that happens.
Each year calendar manufacturers produce a certain number of calendars for the upcoming year. That number is determined by factors like past sales, market research, and projected sales. Since calendars are basically a seasonal item, most calendar sales occur a the very end of December or the beginning of January. Once the stock pile of calendars for the year are shipped to office supply vendors, which is usually completed by March, the calendar manufacturers begin working on next years models.
When the existing stock is sold, no more are produced so office supply stores are truly “out of stock” on the calendars for that year. Most calendar makers would rather estimate low on the production for the upcoming year and actually have demand exceed supply versus over estimating and having surplus calendars that equal lost revenue.
The moral of this story: Don’t wait to stock up on your calendars and calendar refills as they will be gone before you know it.